Walt Disney, Mercedes Benz, and BBC America are just a few companies with their websites powered by WordPress.
Now, that is reason enough to trust WordPress for building your website.
The benefits of using WordPress are plenty. And they have been stated so many times that we have them etched into our memories.
It is easy-to-use, free, and safe, with multiple customization options and scope for third-party plugin integrations.
But, all this is what you have read on the Internet, right? Did a WordPress developer ever say that?
We guess not.
And if you plan on building a website on your own, and think that you don’t need custom WordPress development services, let us tell you that you are in for a ride.
To make sure you get a sneak peek into what’s in store, here are some expectations v/s realities of using WordPress. (Plus, how you can combat those issues.).
Expectation: WordPress is Easy.
Reality: Sure, WordPress is easy. But did they ever mention for whom? If you aren’t a seasoned web developer, it isn’t you who will find WordPress development easy.
The WordPress learning curve is steeper than most people imagine.
WordPress is easy if you are okay with a basic website that needs little to no customization (and probably looks like hundreds of other sites). But, you cannot develop a custom website on your own. Well, not with ease, to say the least.
The Solution: Hire a custom WordPress developer. When you hire someone for custom WordPress development services, the burden shifts shoulders. You can let the developer do the job (for which they are trained and are also experienced). This way, you not only get a custom WordPress website that is professionally built, but also long-term support for when things get tricky later.
Expectation: WordPress is scalable.
Reality: Again, WordPress is scalable. We do not deny that. You can create multiple websites and manage them, or you could expand your website as your business grows. But, that doesn’t mean it is possible with just a click.
WordPress suffers from the ripple effect. You might add one small element on one page, and there could be a major change on some other page due to that. You won’t even realize it soon. And by the time you start taking steps to solve that issue, your clients might have already switched to your competitor due to poor UX on your site.
The Solution: Get expert help. When you are a WP beginner, we don’t expect you to know it all. But, you can indeed find someone who does. Custom WordPress development services are available, and all you need to do is find someone you can trust.
With professional service providers, you can use multiple plugins, third party integrations, and scale your website without having to spend hours on doing the backend labour.
Expectation: WordPress is Free.
Reality: WordPress is free. Building a fully-functional WordPress website is not.
You can find great site builders like Divi, WPBakery, and Elementor to ease WordPress development. Are they free? No.
There are 54,000+ free WordPress plugins. Are their highest plans and optimal utilization free? No.
And there are a hundred other things that aren’t free, including the need for suitable hosting of your WordPress site.
While we are at it, it is important to point out that WordPress (the base) doesn’t cost anything. This means there is no one liable to answer your questions. There is a lot of community support and online guides and tutorials. But, again, do you have the time to search the web when your website is in a mess?
The Solution: When you are already paying a lot of hidden costs to keep your website up and running, it seems only logical to spend a little more and get support for WordPress too. When you hire an agency, for example, for WordPress development services, you can expect them to offer you constant support for your website. And they’d not be wasting the resources that you invested in WordPress plugins, apps, or even the templates. They’d make optimal use of that and help you recover costs faster.
Expectation: The security of the website isn’t my problem
Reality: Our apologies in advance. You are naive if you think that.
You get third party apps and plugins for your website. They come up with frequent (too frequent) updates. You skip that for say, just one day. And in those 24 hours, you leave your website vulnerable to hackers and attackers.
Also, WordPress rolls out updates every week.
Either you leave all the tasks at hand, manage your WordPress website full time, or expose your site to risk.
Let the full-timers handle the task that needs full-time attention. If you want to round the clock website management, hire someone available 24 hours. Custom WordPress development services don’t just mean building your website. They come bundled with features like constant support, update, and security management, and more.
Expectation: SEO is not my problem
Reality: Well, SEO isn’t really a problem.
It would help if you didn’t ignore comprehensive SEO campaigning. Because if you do that, then it will become a problem.
WordPress started as a blogging platform. And it enjoys a 61.8% market share when it comes to CMS. But, what it is not is a replacement for your own SEO strategy.
WordPress offers you all sorts of options for effective and efficient SEO. There are popular WordPress plugins like Yoast, W3 Total Cache, and Smush.
But they don’t run on their own.
You need to invest a lot more than just money in actually making use of WordPress’s SEO options.
The Solution: Hire search engine optimization experts with a knack for website development so that they can integrate SEO tools into your website.
Let’s have a quick revision of our newfound insights about WordPress’s reality before we move forward.
- WordPress is an easy-to-use website builder for those who have the right skillset and experience.
- It offers options that can be optimally used only with proper guidance and round the clock support.
- It isn’t free, but you can easily cover up the costs if you can professionally utilize the potential of WordPress.
- WordPress is secure only till you don’t let your guard down.
- WordPress SEO is a separate task. You need to invest time, money, and human resources in making your WordPress website-SEO friendly.
The Way Ahead
If WordPress is a goldmine of features, you need to hire the right team to get the actual gold. Or else, you’d have to get your hands dirty.
Custom WordPress development services are not a splurge but a thoughtful investment that you make for your WordPress website’s safety, SEO-friendliness, scalability, and success.
A custom WordPress development can offer you –
- Complete customization
- Scope for scaling in the future
- Constant support
- SEO integration and management,
- Complete peace of mind that your website is in good hands.
With an agency, you not just save yourself from the added burden of hiring an in-house team or dealing with freelancers, who can be an unruly lot.
Don’t let your expectations from WordPress fog your vision. Make a calculated move today to avoid regretting later.