Why SMEs need to Focus on SEO, Social Media and Building Trust to Survive

  1. Home
  2. Business Strategy
  3. Why SMEs need to Focus on SEO, Social Media and Building Trust to Survive

SEO for small and medium businesses is no different from SEO for a corporate website. However, how we set up an agency SEO contract and the speed at which everything is done are entirely different.

SMEs are small to medium-sized businesses, and the definition of “small” means that we should focus on building our website’s authority. As such, building trusted brands like social media links and highlighting your business as a “body” in Google’s knowledge graph is essential.

The structure of SEO contracts should be different. It would be best if you had the flexibility and advanced features like WooCommerce product video as a small business and wisely use your money.

You also need “full service”. Usually, in a small business, you don’t have a marketing manager and a team of 10 people who focus on writing, managing PR, creating content, promoting yourself on social media, etc. Usually, one or two people manage the market, and in some cases, the entrepreneur himself wears many hats.

With this in mind, the agency must do everything, and they must do it quickly since every penny in the budget of small and medium enterprises must be in account.


SEO should not be focused solely on increasing traffic. The question is how you want to develop and how you can organize the site for a long time. He stands to the side, looks at him and says, “What do we need to do in business and how does SEO fit into that?”

Many people say they know what they are doing, but they don’t. People are being burned by SEO companies that promise to rank #1 on Google. It can be done but takes time, effort, work and motivation. It’s a permanent job, not a quick fix.

Organic Search A Source of Site Traffic

Organic search is an integral part of the performance of most business websites and an essential part of buying and ultimately driving users to make a conversion or interaction.

As marketers know, Google has a larger share of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.

This does not mean that all search engines do not help display the brand. Only Google has a large share of the entire search market.

While being the most visited website in the world (especially in the United States), Google is the most popular email company, with more than 1 billion users.

High visibility of a trusted source by Google and other search engines will always serve as a sign. Good SEO and a quality website will take brands there.

Social Media

Who could have predicted what Twitter did to the business world two years ago? Social media is compelling, but it should be part of your marketing strategy, not the only one. Setting up a Facebook or LinkedIn page is easy because you play on par with your bigger competitors.

But this will only work if you combine this with an overall digital marketing strategy – inform and continue supporting SEO, AdWords, customer registration, newsletters, PR and all your other sales. And the basics of social media are the same as traditional marketing – you still need a great hook and the ability to offer something of value to the customer.

Social Media Helps Build Authority

Search engines place much importance on website authority, making it an important SEO factor. In the eyes of search engines, if your page or section has a high value, it has a high authority. And it’s better to rank above sites that don’t have very high authority.

The authority of a site or brand grows over time. Your authority will continue to grow as you post better content and get more relevant backlinks. The content you post, if relevant, gives your audience what they are looking for. This will give you backlinks, which will give you more upvotes.

When social media didn’t exist, the world of relationship building was different. Fast forward to today: You cannot ignore social media when discussing effective social media. Why? Because most of the content on the Internet is distributed through social networks.

The best sharing mechanism means that your influence or authority on social media websites affects the level of authority. That’s why it’s so crucial to your marketing plan. By focusing on building a network of social media links, your content will have more relevant places to live.

And the more suitable places he lives, the more power you get. For example, if you create content about yoga and get backlinks from yoga-specific blogs, you will get more views from Google and other search engines. They will know that you are posting content that reaches the right audience.

Building Trust

Users trust each other more than you. It is a fact. So the only way they can trust you and let you guide them through the purchase is by being open, honest, fair, and doing better than your competitors. Social media can help build relationships with existing customers or explore new markets. But many things can be confusing, so put a good marketing plan and tie it into your PR and other marketing efforts.

A digital marketing plan should focus on these critical areas and explore other new technologies and platforms as they develop. The new online world is not all away from the traditional market, but moving forward, SMEs must embrace it, not hide from it.

Twitter, Facebook, websites, videos, blogs – getting your message across is up to you, but you need to get it across. See how you can integrate your business into people’s lives – they want it now, and they want it when they need it, and if you don’t think so, you risk leaving early.

Final Thought

The success of SEO campaigns for small and medium businesses depends on how quickly you can get results. Every penny in SMEs matter, and you can reduce the guesswork in your marketing.

Relevant Insights

Recent Case Studies